— About · Studio Established 2022
A designer, storyteller, and brand builder for twenty years.
Hi, I'm Lauren.
— Founder · Elle & Reid Consulting
I've been a designer for as long as I can remember. For 20+ years I've designed collections, told brand stories, and led design teams for industry-leading global fashion brands, including Adidas, Reebok, Fabletics, Juicy Couture, Forever 21, Talbots, Kellwood, and Legends.
As a consultant through Elle & Reid, I've partnered with brands like Jaanuu, Hulken, FORE Company, Ebony Greens, and Routine Baseball , shaping creative direction and collections, then building the product, systems, and strategy behind them.
My work has been worn by global icons including Kobe Bryant, Kevin Hart, Teyana Taylor, Justin Bieber, and Yara Shahidi. I hold a U.S. design patent, and my collections have merged innovation, style, and commercial success.
My journey began in Boston, where I grew up. I studied Apparel, Merchandise, Design & Production at Iowa State University, followed by advanced studies at the London College of Fashion. From there, my career expanded globally, shaping collections for some of the most influential brands in performance, lifestyle, and contemporary fashion.
I founded Elle & Reid Consulting in 2022 to bring that insider experience directly to brands building their own identities.
"Great fashion brands aren't just launched, they're engineered."
— Why Elle & Reid Exists
Built for brands who need a real partner.
After decades leading design inside global brands, I recognized a critical gap: many brands with a strong creative vision, whether pre-launch or already generating real revenue, lacked the structure, systems, and strategy required to scale with confidence.
Elle & Reid was created to fill that gap. We partner with brands at three pivotal stages:
- Pre-launch with capital, visionaries who want to build it right from the start.
- Post-launch without structure, brands with traction but no systems to scale.
- Established ($500K+), successful brands ready to refine and expand.
Our work starts with the creative: storytelling, creative direction, and collection design. It carries through product development, sourcing, systems, brand strategy, and executive-level consulting, across accessories, baby, golf, active, lifestyle, and streetwear.
Since 2022
Studio Established
20+
Years In Industry
8, 9 Figure
Brands Designed For
Limited
Clients Per Quarter