— The Strategic Brand Audit
Find out what is actually holding the product back.
A one week expert review of your brand, product, and operations, led personally by Lauren Jones, who spent twenty-two years building product for Adidas, Reebok, Fabletics, and Legends. You get a clear diagnosis and a roadmap you can act on immediately, whether or not we work together after. And this is not a report drop. The audit includes a ninety-minute strategy call with Lauren, so you talk through the findings together before anything is finalized.
$2,500 · One week turnaround · Limited slots each month
Most brands do not have a design problem.
They have a structure problem. The assortment is too wide, the margin is buried in the wrong styles, the calendar slips every season, and the product direction changes with whoever spoke last. From the inside it looks like a design issue. It almost never is. The audit tells you which one you actually have.
— Scope
What the audit covers.
- 01Ninety minute strategy call with Lauren
- 02Brand positioning review
- 03Website and channel audit
- 04Product assortment and margin review
- 05Growth opportunity analysis
- 06Operational and calendar observations
- 07Strategic recommendations
- 08Prioritized action roadmap
What you walk away with.
A professional written report with the findings, the recommendations ranked by impact, and a ninety day action roadmap. Yours to keep and to hand to your team.
What this covers, and what it does not.
This is an outside-in review. It covers everything visible from where your customer, your buyer, and your competition sit, which is often where the problem is hiding. It does not include physical sample evaluation, fabric and testing report review, factory costing analysis, or sell-through data modeling. That work requires product in hand and several weeks, and it is the discovery phase of a Category Launch Blueprint or a Fractional Head of Product engagement.
— Fit
Who this is for.
Brands doing $1M or more that have stopped growing the way they used to.
Brands preparing to enter wholesale or expand into a new category.
Operators who suspect the product is the constraint but cannot name why.
$0 to $21M
Fabletics men's category launch, first three months
1 product to 6 categories
Hulken accessories expansion
What happens after the audit.
Most brands use the roadmap themselves. Some ask Lauren to execute it. If you move into a Category Launch Blueprint or a Fractional Head of Product engagement within sixty days, the full $2,500 is credited toward it.