Privacy Policy

This website, elleandreid.com, is operated by Lauren Reid LLC, doing business as Elle & Reid (referred to here as "Elle & Reid," "we," "us," or "our"), a fashion consulting and product creation studio based in Los Angeles, California.

This policy explains what information we collect through this website, how we use it, who helps us process it, and the choices you have. It applies to this website and its forms. Paid client work is also governed by the separate written agreement for that engagement.

You do not need to share personal information to read this website. We collect information you choose to give us when you:

• Apply to work with us through the Apply form: your name, brand name, email address, brand website, annual revenue range, the outcome you are looking for, and a description of what you are building.
• Take the Brand Fit Assessment and request a growth plan: your answers to the assessment questions, and, if you request the plan, your email address and optionally your name and brand name.
• Submit a merchandise project brief: your name, email, company or brand, and project details such as product types, intended use, timing, quantities, approximate budget range, and the story behind the project.
• Email or call us directly: whatever you include in your message.

Please do not send sensitive personal information (for example health, financial account, or government ID details) through our forms. Confidential business information you share in an inquiry is used only to evaluate and respond to that inquiry.

Like most websites, some technical information is collected when you visit:

• Server and log data. Our hosting provider receives standard request information such as IP address, browser type, device type, pages requested, referring page, and the date and time of the visit. This is used to deliver the site, keep it secure, and produce aggregated visit statistics.
• Assessment usage. When you use the Brand Fit Assessment, we record which questions are answered, the answers selected, the recommendation shown, the buttons clicked, and a general device category (mobile, tablet, or desktop), linked to a random session identifier. We use this to understand how the assessment is used and to improve it. These records do not include your name or email unless you separately submit them.
• Fonts. Our typefaces are loaded from Google Fonts, which means your browser requests them from Google and Google receives your IP address and browser information as part of that request.

Based on how the site is built today:

• We do not use advertising cookies, retargeting pixels, or social media tracking pixels on this website.
• The Brand Fit Assessment stores a random session identifier in your browser's session storage, which is cleared when you close the tab or browser. It groups the steps of one assessment visit together.
• Our hosting provider may use technical means to produce aggregated visit statistics for us.
• A private sign-in area used only by Elle & Reid staff stores sign-in information in the browser of the person signing in. Visitors are not asked to sign in.

You can clear or block cookies and browser storage in your browser settings. The website will still work, though the assessment may not be able to group your answers within a visit.

If we later add analytics or advertising measurement tools (for example to measure the results of online advertising), we will update this policy before or when they are added and describe the choices available to you.

We use the information described above to:

• review, respond to, and follow up on your application, assessment, or project brief;
• generate and deliver the growth plan you request from the Brand Fit Assessment;
• send confirmation emails about your submission, and alert our team that it arrived;
• evaluate whether we may be a fit and prepare for a conversation or proposal;
• send occasional marketing email, only if you opted in (see below);
• operate, secure, troubleshoot, and improve the website and the assessment;
• comply with legal obligations and protect our rights, our clients, and visitors.

Growth plans are generated with the help of an artificial intelligence service, using your assessment answers and any brand details you provide. The plan is informational. See our Terms of Service for how to treat it.

We treat two kinds of email differently:

• Service-related messages. When you submit a form, we may email you to confirm receipt, deliver what you asked for (such as your growth plan), and follow up about that specific inquiry. These messages are part of responding to your request and do not depend on marketing consent.
• Marketing email. Product strategy insights and resources from Elle & Reid are sent only if you check the optional marketing box on a form. That box is never pre-checked, and submitting a form without it does not sign you up.

To unsubscribe from marketing email, use the unsubscribe link in any marketing email we send, or email info@elleandreid.com with "Unsubscribe" in the subject line. Unsubscribing from marketing does not stop service messages about an inquiry or engagement you have with us.

We rely on a small number of providers who process information on our behalf to run the website:

• Website hosting, including delivery of pages and aggregated visit statistics.
• Database and backend services, which store form submissions and assessment usage records.
• An artificial intelligence service, which receives assessment answers and brand details to generate requested growth plans.
• Transactional email, which sends confirmation messages and internal notifications when enabled.
• Email and workspace tools our team uses to read and reply to inquiries.
• Google Fonts, which serves the site's typefaces.

We do not sell the personal information collected through this website, and we do not share it with third parties for their own marketing. We may also disclose information when required by law, to protect our rights or the safety of others, or as part of a business transfer such as a merger or sale of the business, in which case it would remain subject to the commitments in this policy.

We keep inquiry and assessment information for as long as reasonably needed for the purposes above, such as responding to you, maintaining a record of business conversations, and meeting legal or accounting obligations, and then delete or anonymize it when it is no longer needed. You can ask us to delete your information at any time (see below).

We use reasonable administrative and technical measures to protect information, including restricting access to submissions to authorized staff. No website, transmission, or storage system is completely secure, so we cannot guarantee absolute security.

You can contact us to ask what personal information we hold about you, to correct it, or to delete it, and to withdraw marketing consent. Depending on where you live, including California, you may have additional rights under local privacy laws, such as the right to know about, access, correct, or delete personal information and to not be discriminated against for exercising those rights. We will honor requests as required by the law that applies to you, and will consider other reasonable requests.

How to make a request:

• Email info@elleandreid.com with the subject line "Privacy Request."
• Tell us what you are asking for (access, correction, deletion, or unsubscribe) and the email address you used on the site.
• We may ask for information to confirm the request is coming from you before acting on it.
• An authorized agent may submit a request on your behalf where the law allows, with proof of authorization.

We will not treat you differently for making a privacy request. We may keep certain information where we are legally required or permitted to do so, and we will tell you if that applies.

This website is intended for businesses and adults. It is not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has submitted information to us, email info@elleandreid.com and we will delete it.

This site links to other websites and profiles, such as Instagram, LinkedIn, and Lauren Jones's portfolio. Those services have their own privacy practices, which this policy does not cover.

We may update this policy as the website or our practices change. When we do, we will post the updated version here and change the effective date above. If a change is significant, we will take reasonable steps to make it noticeable.

Questions about this policy or your information can be sent to Lauren Reid LLC, doing business as Elle & Reid, Los Angeles, California, at info@elleandreid.com.