— Work With Us
Build a brand ready to scale.
Strategic consulting for brands ready to grow with clarity, stronger systems, and premium execution.
Apply NowSelect clients per quarter · By application only
— Who This Is For
Built for brands ready for what's next.
We partner with a small number of brands each quarter, the ones designed to lead, not follow.
01
Established brands ready to scale
You are moving into wholesale, expanding categories, building a licensing program, or stepping into the next chapter, and you need a strategic partner who has done it at scale before.
02
Post-launch brands without systems
You've proven the concept, but operations, calendars, and product development feel like a constant scramble.
03
Founders preparing to launch
You have capital, vision, and the ambition to build a category-defining brand, and you want it built right the first time.
— Start Here
The Strategic Brand Audit.
A premium, low-friction entry point for brands who need expert clarity before larger engagements. A high-value diagnostic designed to surface the leverage already inside your brand.
00
Strategic Brand Audit
$2,500
1 Week
A focused, expert review of your brand, product, and operations, delivered as a professional PDF or presentation with a clear set of strategic recommendations and an action roadmap.
Deliverable
Professional PDF or presentation summary with strategic recommendations and an action roadmap.
What's Included
- 01Brand positioning review
- 02Website audit
- 03Product assortment feedback
- 04Growth opportunity analysis
- 05Operational observations
- 06Strategic recommendations
- 07Action roadmap
- 08Strategy call
An entry point into larger engagements
— Engagements
Four ways to work together.
These are standard engagement structures, shown with transparent pricing. Beyond the Strategic Brand Audit, consulting engagements start at $5,000. Larger scopes and longer-term partnerships are customized based on complexity, duration, team involvement, and business needs.
01
Fractional Head of Product
Starting at $12,000/month
3-Month Minimum
The role a VP of Design and Product holds, without the headcount. Lauren sets the seasonal concept and overarching creative vision, owns the line architecture and product roadmap, runs the calendar, directs and reviews the design work, and manages the factory and vendor relationships. Your team executes against a clear point of view instead of guessing.
Best for established brands that need senior design and product leadership without a full-time hire.
Leadership and direction. Design execution, tech packs, and production files can be handled by your team or added through the Elle & Reid studio for an additional fee.
02
Category Launch Blueprint
Starting at $25,000
Standard Structure · 8 Weeks
The full playbook for launching or expanding a category. Opens with a deep discovery phase covering physical sample and fabric evaluation, testing reports, factory costing, and sell-through history. From there, whitespace and competitive read, line architecture, price and margin structure, design direction ready for tech pack, and a season by season go-to-market calendar.
Best for brands entering a new category, a new channel, or a licensing program.
03
Brand Growth Intensive
Starting at $10,000
Standard Structure · 6 Weeks
A signature six-week partnership covering brand strategy, product development, and the systems your next chapter requires, built for momentum.
Best for brands preparing to launch, relaunch, or scale with structure.
04
Strategy Intensive
Starting at $5,000
Standard Structure · 2 Weeks
A focused, high-velocity engagement to clarify positioning, product direction, or a single critical workstream, led by Lauren Jones and her team.
Best for brands that need clarity and momentum, fast.
$0 to $21M
Fabletics men's category launch, first three months
1 product to 6 categories
Hulken accessories expansion
— Outcomes
What you walk away with.
Every engagement is designed to leave your brand stronger, clearer, and built for the next chapter.
- 01
A brand positioned to command premium pricing and loyalty.
- 02
Product collections designed for both creative integrity and margin.
- 03
Production calendars and systems that replace chaos with rhythm.
- 04
Sourcing and factory relationships built for scale, not survival.
- 05
A go-to-market strategy aligned to DTC, wholesale, or both.
- 06
An executive partner who thinks like an operator and a creative director.
— Why Elle & Reid
A partner, not a vendor.
Two decades of designing, sourcing, and scaling brands across every category that matters, distilled into a private practice for the brands shaping what's next.
01
Twenty years inside the industry
From Adidas, Reebok, and Fabletics to Juicy Couture, Forever 21, Talbots, and Jaanuu, Lauren has designed and scaled product for global brands and emerging brands alike.
02
Strategy and execution under one roof
We don't hand you a deck and disappear. Every engagement combines high-level strategy with the systems, product, and operations to execute it.
03
Selective by design
A small number of private clients per quarter, so every founder we partner with gets a true strategic partner, not a managed account.
04
Built for the brands shaping what's next
Accessories, baby, golf, lifestyle, active, streetwear, contemporary, the categories quietly defining the next decade of fashion.
— Client Voices
Trusted by brands building category-defining brands.
“Big thank you to Elle & Reid for guiding us through the design process. We're so grateful to be expanding our vision to make schlepping as easy as it gets!”
Alex Schinasi
Co-Founder · Hulken
“Lauren has gone above and beyond, time & time again, to ensure 100% satisfaction with her deliverables. She's responsive, quick (but doesn't rush the work) and has a keen eye for detail. She can take what you describe and bring it to life. We've started a golf brand, Fore Company, and she's designed our next 3 collections and hasn't missed yet!”
Jay Phillips
CEO · FORE Company
“Lauren built out the production calendar and brought structure to a business that needed real systems. It changed the way the team plans, designs, and ships every season.”
VP of Production
Jaanuu · Medical Apparel
— FAQ
Common questions.
Everything brands most often ask before applying to work together.
How do I know which engagement is right for my brand?
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Submit an application. We'll review your stage, category, and goals, and recommend the engagement that will create the most leverage, whether that's a focused Strategy Intensive, a six-week Brand Growth Intensive, a Category Launch Blueprint, or a Fractional Head of Product engagement.
How is investment determined?
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Named standard engagements and pricing are shown for transparency. Beyond the Strategic Brand Audit, consulting engagements start at $5,000. Larger scopes and longer-term partnerships are customized based on complexity, duration, team involvement, and business needs. After your application and a private Discovery Call, we confirm the right scope before anything begins.
Do you offer payment plans?
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Project engagements are typically billed 50% to begin and 50% at delivery. Advisory partnerships are billed monthly. Larger scopes can be structured across milestones.
How quickly can we begin?
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We accept a small number of new clients each quarter. Once your application is reviewed and aligned, most engagements begin within two to four weeks.
Do you only work with high-end fashion?
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No. Our work spans accessories, baby, golf, lifestyle, active, streetwear, and contemporary apparel. We do not take on couture clients, our expertise is building scalable, commercially successful brands.
What happens after I apply?
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Applications are reviewed personally by Lauren Jones. If there is alignment, we'll schedule a private Discovery Call within 5 business days to map your priorities and recommend the right engagement.
— Begin
The next chapter of your brand starts with one conversation.
Applications are reviewed personally. If there is alignment, we'll be in touch within 5 business days to schedule a private Discovery Call.