Elle & Reid

    — Work

    Strategy made visible.

    A closer look at the client partnerships, product creation, strategy, systems, and creative thinking behind Elle & Reid.

    Client Partnerships

    Longer-term work across strategy, product creation, operations, and growth.

    Explore ↓

    — Client Partnerships

    Built in partnership.

    Hulken oversized rolling tote bag and accessories collection, design and product development by Elle & ReidHulken oversized rolling tote bag and accessories collection, design and product development by Elle & Reid, view 2Hulken oversized rolling tote bag and accessories collection, design and product development by Elle & Reid, view 3Hulken oversized rolling tote bag and accessories collection, design and product development by Elle & Reid, view 4Hulken oversized rolling tote bag and accessories collection, design and product development by Elle & Reid, view 5Hulken oversized rolling tote bag and accessories collection, design and product development by Elle & Reid, view 6

    Hulken

    Role & Scope

    Accessories · Design, Product Development & Management

    Expanded a single-product tote brand into a full accessories range over three years, adding backpacks, laptop bags, hats, luggage tags, and packing cubes. Led design, product development, and management across every category launch, and built the systems the team runs on today.

    FORE Company modern golf apparel collection, Rooted in Golf graphic tee and signature polos designed by Elle & ReidFORE Company modern golf apparel collection, Rooted in Golf graphic tee and signature polos designed by Elle & Reid, view 2FORE Company modern golf apparel collection, Rooted in Golf graphic tee and signature polos designed by Elle & Reid, view 3FORE Company modern golf apparel collection, Rooted in Golf graphic tee and signature polos designed by Elle & Reid, view 4FORE Company modern golf apparel collection, Rooted in Golf graphic tee and signature polos designed by Elle & Reid, view 5FORE Company modern golf apparel collection, Rooted in Golf graphic tee and signature polos designed by Elle & Reid, view 6FORE Company modern golf apparel collection, Rooted in Golf graphic tee and signature polos designed by Elle & Reid, view 7FORE Company modern golf apparel collection, Rooted in Golf graphic tee and signature polos designed by Elle & Reid, view 8

    FORE Company

    Role & Scope

    Golf · Design & Product Development

    Launched a modern golf brand from zero to six figures in year one and sold out across the entire line in year two. Design lead across multiple seasonal collections, from concept through production.

    Confidential baby boutique brand, seasonal storytelling and signature print design by Elle & ReidConfidential baby boutique brand, seasonal storytelling and signature print design by Elle & Reid, view 2Confidential baby boutique brand, seasonal storytelling and signature print design by Elle & Reid, view 3

    Confidential Baby Brand

    Role & Scope

    Baby · Concept, Print & Wholesale Launch

    Pre-launch founder building for the wholesale baby boutique market. Delivered brand concept, seasonal storytelling, and signature print designs the brand can scale from for years.

    Ebony Greens Afro-inspired golf apparel collection with signature print, design, development, and production by Elle & Reid

    Ebony Greens

    Role & Scope

    Golf · Design, Development & Production

    Afro-inspired golf brand built for the culture. Partnered on brand concept, signature print design, fit, and a full apparel collection rooted in identity, craft, and community.

    Routine Baseball culture-driven apparel collection, Welcome to the Bigs Spring Collection hoodies, graphic tees, snapback hats, and shorts. Product creation, tech design, and brand strategy by Elle & Reid.Routine Baseball culture-driven apparel collection, Welcome to the Bigs Spring Collection hoodies, graphic tees, snapback hats, and shorts. Product creation, tech design, and brand strategy by Elle & Reid., view 2Routine Baseball culture-driven apparel collection, Welcome to the Bigs Spring Collection hoodies, graphic tees, snapback hats, and shorts. Product creation, tech design, and brand strategy by Elle & Reid., view 3Routine Baseball culture-driven apparel collection, Welcome to the Bigs Spring Collection hoodies, graphic tees, snapback hats, and shorts. Product creation, tech design, and brand strategy by Elle & Reid., view 4Routine Baseball culture-driven apparel collection, Welcome to the Bigs Spring Collection hoodies, graphic tees, snapback hats, and shorts. Product creation, tech design, and brand strategy by Elle & Reid., view 5Routine Baseball culture-driven apparel collection, Welcome to the Bigs Spring Collection hoodies, graphic tees, snapback hats, and shorts. Product creation, tech design, and brand strategy by Elle & Reid., view 6Routine Baseball culture-driven apparel collection, Welcome to the Bigs Spring Collection hoodies, graphic tees, snapback hats, and shorts. Product creation, tech design, and brand strategy by Elle & Reid., view 7Routine Baseball culture-driven apparel collection, Welcome to the Bigs Spring Collection hoodies, graphic tees, snapback hats, and shorts. Product creation, tech design, and brand strategy by Elle & Reid., view 8

    Routine Baseball

    Role & Scope

    Baseball Apparel · Product Creation & Brand Strategy

    Built the product infrastructure to scale a culture-driven baseball apparel brand, implementing PLM, leading product development and technical design, and establishing the production calendar that powers every season.

    Jaanuu medical apparel production calendar and yearly planning system built by Elle & Reid

    Jaanuu

    Role & Scope

    Medical Apparel · Calendar, Systems & Strategy

    Built the production calendar and yearly planning strategy for the modern scrubs and medical apparel brand, replacing an ad hoc process with a repeatable seasonal system across product development, sourcing, and delivery. The result was a team hitting manufacturing and delivery dates on schedule, season after season.