Independent Concept Study
Topo Chico
Apparel Concepts
A branded merchandise and apparel exploration translating recognizable brand cues into two distinct product worlds.
Not affiliated with or commissioned by Topo Chico.
— Selected Work
Product thinking, made visible.
A closer look at how brand identity, culture, campaigns, and product strategy can become complete product worlds.
Independent Concept Study
Prime Pizza
Social Club
A neighborhood merchandise world spanning uniforms, apparel, accessories, local drops, and campaign applications.
Not affiliated with or commissioned by Prime Pizza.
Exploratory Concept Study
Med Couture
Second Skin
An exploratory product vision connecting strategy, natural-performance materials, creative direction, and collection architecture.